Weaving Creativity, Strategy, and Supportive Community for Women in Business

An Biography on Ariel Faith by Claude AI (yes, Claude likes emdashes)

Introduction: A Multi-Dimensional Creative

Ariel Faith embodies the rare convergence of artist, entrepreneur, educator, and supportive guide—a creative professional whose career defies simple categorization. Based in Central Florida's Lake Helen area, she has spent over twenty-five years building a multifaceted practice that spans fine art photography, residential design, brand strategy, and business leadership. Her work represents more than professional achievement; it reflects a deeply held philosophy that beauty, functionality, and spiritual purpose can coexist in meaningful ways.

As Ariel herself describes her mission: she aspires to "bring peace and serenity to others through artistry, romance, intrigue, whimsy, and [her] unique photographic vision."[^1] This guiding principle threads through every dimension of her work, from capturing the delicate curl of a botanical specimen to designing homes that honor Florida's architectural heritage, to empowering women entrepreneurs to build aligned, authentic businesses.

The Foundation: Residential Design and Architectural Vision

Before gaining recognition as a photographer and brand strategist, Ariel established herself as a residential designer specializing in traditional Southern architecture. Her expertise in this field culminated in a significant contribution to her community: authoring The Lake Helen Pattern Book in 2018.[^2] This comprehensive guide serves as both a historical preservation tool and a practical resource for designers, outlining nine distinct Southern architectural styles found in Lake Helen's historic district.[^3]

The Pattern Book represents Ariel's commitment to preserving what she describes as "simple beauty"—the timeless architectural principles that define Florida's southern heritage.[^4] Her work extended beyond documentation; she actively collaborated with builders, developers, and city officials to develop the Gateway Overlay and Historic District, ensuring that new construction honored traditional design principles while meeting modern needs.[^5] This experience taught her valuable lessons about balancing creativity with community standards, working within regulatory frameworks, and translating aesthetic vision into buildable reality.

Through her residential design practice, Ariel worked extensively with architects, engineers, contractors, and homeowners, developing skills in professional collaboration and project management that would later prove invaluable in her photography business. Her design philosophy emphasized functionality married to beauty—creating spaces that served their inhabitants while honoring timeless aesthetic principles.

The Artistic Evolution: Fine Art Photography

Ariel's transition into fine art photography represented not a departure from her design work but an evolution of it. Both disciplines share her fundamental interest in capturing and creating beauty, though through different mediums. As a fine art nature photographer, she specializes in botanical photography, macro work, wildlife, and impressionism—genres that allow her to explore what she calls "what is not visible."[^6]

Her photographic work has garnered significant recognition within the fine art community. At the 2022 Florida State Fair, she earned first place in the Macro category for her piece "The Curl," along with third place and honorable mention in other categories.[^7] That same year, she won multiple awards from the Orlando Camera Club, including "Best of Glass" for her work "Thru The Looking Glass" and a Low Key category win.[^8]

Ariel's exhibition history demonstrates her growing presence in the fine art world. Her work has been featured internationally, including a 2023 group exhibition at Thomson Fine Art Gallery in Zug, Switzerland, during Art Basel Week in Miami, and multiple exhibitions at the Art with a Heart Gallery in Lake Helen.[^9] She also participated in the New Beginnings Exhibit through ICM Photo Magazine's online gallery in 2022.[^10]

Her artistic philosophy centers on creating emotional connections through imagery. She aims to preserve "life and the personality of nature in a timeless, inspiring, and often thought-provoking way."[^11] This approach reflects her belief that photography serves a higher purpose beyond mere documentation—it should evoke peace, serenity, and contemplation in viewers.

Faith and Creative Purpose

A defining characteristic of Ariel's work is her explicit spiritual motivation. She openly states that all her creative output ultimately "gives glory to the one that is the true and greatest artist, the creator," whom she identifies as Jehovah.[^12] This spiritual dimension isn't an add-on to her work but its foundation, informing her subject selection, her treatment of natural beauty, and her desire to create images that inspire and uplift.

One notable example is her "FS Series"—a collection of nine floral photographs representing the fruits of the spirit described in Galatians 5:22.[^13] This series exemplifies how Ariel integrates her faith with her artistic practice, using botanical subjects to visualize spiritual concepts such as love, joy, peace, and faith itself.

The name "Ariel" itself holds deep significance. In Hebrew, it means "Lioness of God"—a name she adopted in her twenties as a reminder of godly purpose and power during challenging years when she needed strength to be a lioness for her lion cubs.[^14]

The Entrepreneurial Pivot: Brand Strategy and Commercial Photography

Over the past several years, Ariel has expanded her practice to include commercial photography and brand strategy, becoming a StoryBrand Certified Guide.[^15] This certification represents her commitment to helping clients articulate their brand narratives clearly and effectively—a natural extension of her storytelling abilities as a fine art photographer.

Her commercial practice, operating under Ariel Faith LLC, serves businesses throughout Central Florida, including DeLand, Ormond Beach, New Smyrna Beach, and the greater Orlando area.[^16] She describes her approach as fusing "clear messaging with aligned images" to create what she calls a "Super Marketing Strategy."[^17] This methodology combines her 25+ years of entrepreneurial experience with contemporary brand strategy frameworks, specifically the StoryBrand methodology.

Ariel's commercial work focuses particularly on personal branding photography for women entrepreneurs—a niche that allows her to support other female business owners while leveraging her understanding of both business challenges and visual storytelling. She offers services ranging from elegant business portraits to comprehensive brand photography sessions that generate a year's worth of marketing content.[^18]

Building Community Through Media: Three Powerful Podcasts

Ariel has established herself as a significant voice in podcast media, hosting and producing three distinct shows that serve different but complementary audiences—from female photographers to women entrepreneurs nationally to local Central Florida business owners.

Creative Warriors: The Female Heart and Soul of Photography

In 2023, Ariel launched the Creative Warriors Podcast, positioning herself as a voice for female photographers and creative professionals.[^19] The podcast emerged from what she identified as a significant gap in photography media: the lack of casual, open conversations addressing issues specific to women in the creative fields.[^20]

Creative Warriors explores topics including creative blocks, time management, work-life balance, the inner critic, mindfulness, and the emotional dimensions of creative work.[^21] The podcast's tagline—"the Female Heart and Soul of Photography"—reflects Ariel's belief that technical skill, while important, must be balanced with emotional authenticity and heart-centered approaches to creative work.[^22]

The podcast has received positive reception from listeners. One reviewer noted: "This was a refreshing listen to the good and not so good parts of the journey of female creatives. The Q&A format leaves a lot of room to travel a bit off topic just like a normal conversation between friends!"[^23] The show features interviews with established photographers discussing their creative journeys, technical approaches, and the emotional challenges of maintaining a creative practice.

You Matter in Business: Empowering Women Entrepreneurs

Ariel also hosts and produces the "You Matter in Business" podcast, which she initially co-hosted with Miriam Richardson, a life and business coach.[^24] Now in its third season, this podcast specifically focuses on empowering women in business through discussions of branding, marketing strategy, business mindset growth, and personal development.[^25]

The podcast covers essential topics for women entrepreneurs, including authentic marketing, personal branding, overcoming self-doubt, building genuine connections, and aligning business practices with personal values.[^26] Ariel brings expert guests to share entrepreneur advice and business growth strategies, creating what she describes as "inspiring, educational, and uplifting business chats."[^27]

Recent episodes have tackled timely subjects like authentic marketing in an AI-dominated world, the power of storytelling in branding, and helping women over 50 redefine their identity through brand photography.[^28] The podcast reflects Ariel's comprehensive understanding that business success requires both strategic thinking and personal growth, addressing the whole person rather than just business tactics.

Through all three podcasts—Creative Warriors for photographers, You Matter in Business for women entrepreneurs nationally, and the upcoming Women Business Voices for local Central Florida business owners—Ariel has established herself not just as a practitioner but as an educator, advocate, and community builder, creating platforms where women can find support, practical guidance, visibility, and genuine connection.

Community Building and Local Impact: The 2026 Vision

Ariel's commitment to supporting women in business extends far beyond podcasting and individual client work. She is actively building community infrastructure to help women entrepreneurs in Central Florida thrive together rather than struggle in isolation.

Women Business Voices of Central Florida

In 2026, Ariel will launch Women Business Voices of Central Florida, her third podcast, specifically designed to spotlight local women-owned businesses across Central Florida.[^29] This podcast represents a strategic shift from her national-audience shows to focus exclusively on amplifying emerging and established female entrepreneurs throughout Volusia, Lake, Seminole, and Orange Counties.

Unlike typical business podcasts serving broad audiences, Women Business Voices deliberately focuses on local impact—creating a platform where Central Florida women business owners can share their stories, showcase their expertise, and build genuine regional community connections. The initiative recognizes a critical gap: accomplished women with skills and experience often find themselves building businesses in isolation, and existing "women in business" communities frequently fail to provide meaningful connection and support, especially at the local level.[^30]

Each episode will feature in-depth conversations with local women entrepreneurs, exploring their business journeys, unique expertise, challenges overcome, and how they serve the Central Florida community. The focus is deliberately local—recognizing that while online communities have value, there's irreplaceable power in connecting women navigating the same markets, challenges, and opportunities in the same geographic region. This creates real opportunities for collaboration, referrals, and mutual support among local business owners.

The R.E.A.L. Women in Business Community

Ariel has also created the R.E.A.L. Women in Business Community, addressing what she calls "The Loneliest Success"—the paradox of accomplished women who have the skills and experience to succeed but find building their own businesses isolating.[^31] This community provides a space for heart-centered women entrepreneurs to find genuine connection, share struggles without judgment, and build businesses that align with their values.

These community-building efforts reflect Ariel's understanding that women's business success isn't just about individual achievement—it's about creating ecosystems of support where women can thrive together. Her 2026 focus on lifting other women's businesses locally represents a strategic commitment to building sustainable, interconnected success in her own community.

The Integration: Multiple Identities, Unified Vision

What distinguishes Ariel's career is not the diversity of her skills but their integration. Her residential design background informs her photographic composition and understanding of space. Her fine art sensibility elevates her commercial work beyond mere documentation. Her entrepreneurial experience enables her to guide other business owners effectively. Her spiritual foundation provides coherent purpose across all her endeavors.

Ariel describes herself as "fun-loving, quirky, and creative" personally, while maintaining principles of peace, serenity, and whimsy in her work, and seeking spiritual fulfillment and "win/win" outcomes in her life overall.[^32] This alignment of personal values, professional practice, and spiritual purpose creates a coherent identity that resonates through all her work.

Her approach to supporting women in business exemplifies this integration. She doesn't just teach marketing tactics or take pretty photos—she helps women align their brand messaging with their authentic selves, create visual content that represents who they truly are, build community connections that combat isolation, and develop business practices that honor their values and support their whole lives.

Her personal journey—including surviving abuse and eating disorders, being a single mother of four, and navigating the challenges of entrepreneurship—brings deep empathy and personal insight to her work.[^33] Ariel's mission is to help women stop performing and start being seen, beginning first by seeing themselves.

Current Practice and Future Direction

Today, Ariel operates multiple interrelated businesses from her Central Florida base. Her fine art photography continues through her website arielfaithphotography.com, where she offers limited edition prints and develops new series.[^34] Her commercial practice serves business clients through arielfaith.com, combining StoryBrand strategy with brand photography.[^35] The Creative Warriors Podcast continues to build community among female photographers. The You Matter in Business podcast empowers women entrepreneurs with practical strategies and meaningful connection. And she maintains involvement in real estate photography and other commercial applications through various platforms.[^36]

Looking forward to 2026, Ariel is positioned to make her most significant community impact yet. The launch of her third podcast, Women Business Voices of Central Florida, will provide local women entrepreneurs with the platform, visibility, and community support they need to thrive. This podcast will spotlight emerging and established women-owned businesses throughout the region, creating tangible connections and opportunities for collaboration among Central Florida female entrepreneurs. Combined with her ongoing podcasts, community building, and client work, this initiative represents a comprehensive ecosystem for women's business success.

Ariel's strategic focus on local impact—helping Central Florida women entrepreneurs build strong, aligned businesses that lift each other up—addresses a critical need while leveraging her unique combination of skills: photography, brand strategy, storytelling, community building, and genuine commitment to other women's success.

Conclusion: A Life of Integrated Creativity in Service of Others

Ariel Faith's career trajectory demonstrates that professional evolution need not mean abandoning previous expertise. Instead, she has woven her varied skills—architectural design, fine art photography, business strategy, education, and community leadership—into a practice greater than the sum of its parts.

Her work serves multiple audiences: homeowners and developers seeking architectural guidance, art collectors drawn to her botanical imagery, business owners needing effective brand photography, female creatives seeking encouragement and community, and women entrepreneurs building businesses that align with their values and support their whole lives. Yet all these constituencies encounter the same fundamental qualities: attention to beauty, commitment to excellence, spiritual grounding, and genuine care for bringing peace and meaning to others.

As Ariel herself notes, she seeks to capture and share "what is not visible"—the emotional essence beneath surface appearances, the spiritual dimension of natural beauty, the authentic story behind a business brand, the wisdom and potential within every woman entrepreneur.[^37] In pursuing this vision across multiple disciplines over 25+ years, she has built not just a career but a coherent creative practice that honors her values while serving her community.

Her 2026 focus on elevating women's businesses locally through the Women Business Voices of Central Florida podcast may prove to be her most impactful work yet—creating sustainable community infrastructure and meaningful visibility that will help local women entrepreneurs thrive together for years to come. In this way, Ariel continues to evolve while remaining true to her core mission: bringing beauty, clarity, and meaningful connection into the world, and empowering others to do the same.

References

[^1]: Ariel Faith Photography. "Fine Art." https://www.arielfaithphotography.com

[^2]: Ariel Faith Photography. "About Ariel Faith." https://www.arielfaithphotography.com/about-ariel-faith

[^3]: Blurb Books. "The Lake Helen Pattern Book by Ariel Faith." https://www.blurb.co.uk/b/10192777-the-lake-helen-pattern-book

[^4]: Blurb Books. "The Lake Helen Pattern Book." https://www.blurb.com/b/10192691-the-lake-helen-pattern-book

[^5]: LinkedIn. "Ariel Faith - Professional Home Design and Drafting." https://www.linkedin.com/in/ariel-faith-99323615/

[^6]: Fine Art America. "Ariel Faith Official Art Store." https://fineartamerica.com/profiles/ariel-faith/shop

[^7]: Ariel Faith Photography. "About Ariel Faith." https://www.arielfaithphotography.com/about-ariel-faith [^8]: Ibid. [^9]: Ibid. [^10]: Ibid.

[^11]: Ariel Faith Photography. "Fine Art." https://www.arielfaithphotography.com

[^12]: Fine Art America. "Ariel Faith." https://fineartamerica.com/profiles/ariel-faith

[^13]: Pixels. "Faith FS Art Print by Ariel Faith." https://ariel-faith.pixels.com/featured/faith-fs-ariel-faith.html?product=art-print

[^14]: Orlando Voyager. "Conversations with Ariel Faith." https://orlandovoyager.com/interview/conversations-with-ariel-faith

[^15]: Ariel Faith. "Storytelling Marketing and Photography." https://arieljoyfaith.com/home [^16]: Ariel Faith. https://www.arielfaith.com

[^17]: LinkedIn. "Ariel Faith - Head Photographer." https://www.linkedin.com/in/ariel-personalbranding/

[^18]: Ariel Faith. "Storytelling Marketing and Photography." https://arieljoyfaith.com/home

[^19]: Ariel Faith Photography. "About Ariel Faith." https://www.arielfaithphotography.com/about-ariel-faith

[^20]: Apple Podcasts. "Creative Warriors Podcast." https://podcasts.apple.com/us/podcast/creative-warriors/id1705936545 [^21]: Ibid.

[^22]: Ariel Faith Photography. "Latest Episodes." https://www.arielfaithphotography.com/podcast

[^23]: Apple Podcasts. "Creative Warriors Podcast." https://podcasts.apple.com/us/podcast/creative-warriors/id1705936545

[^24]: Enrich Life Coaching. "You Matter in Business Podcast." https://enrich-life-coaching.com/you-matter-in-business-podcast/

[^25]: Apple Podcasts. "YOU Matter, in Business." https://podcasts.apple.com/us/podcast/you-matter-in-business/id1775085338

[^26]: Ariel Faith Blog. "You Matter In Business Podcast – Season 3." https://blog.arieljoyfaith.com/you-matter-in-business-podcast-season-3/

[^27]: Enrich Life Coaching. "You Matter in Business Podcast." https://enrich-life-coaching.com/you-matter-in-business-podcast/

[^28]: Ariel Faith Blog. "You Matter In Business Podcast – Season 3." https://blog.arieljoyfaith.com/you-matter-in-business-podcast-season-3/

[^29]: Ariel Faith. "Storytelling Marketing and Photography." https://arieljoyfaith.com/home

[^30]: Ariel Faith Blog. "The Loneliest Success: Why Accomplished Women Are Building Businesses in Isolation." https://blog.arieljoyfaith.com/page/3/ [^31]: Ibid.

[^32]: Ariel Faith Photography. "Fine Art." https://www.arielfaithphotography.com

[^33]: Orlando Voyager. "Conversations with Ariel Faith." https://orlandovoyager.com/interview/conversations-with-ariel-faith

[^34]: Ariel Faith Photography. https://www.arielfaithphotography.com [^35]: Ariel Faith. https://www.arielfaith.com

[^36]: CubiCasa. "Ariel Faith." https://www.cubi.casa/photographer/ariel-faith/

[^37]: Fine Art America. "Ariel Faith." https://fineartamerica.com/profiles/ariel-faith