Interview on Open Book Entrepreneur

Ariel Faith Jan. 6, 2026 - Interview on Open Book Entrepreneur!

Watch or listen here!

Is your branding technically good but still not converting?

In this episode of Open Book Entrepreneur, Tony talks with Ariel Faith, visual brand expert and entrepreneur of nearly 30 years, about brand alignment — and why misalignment between your visuals, messaging, and reputation quietly kills trust, confidence, and sales. Ariel breaks down how brand alignment goes far beyond logos and colors. It’s about matching who you are, what you say, and how people perceive you — so marketing becomes natural, confident, and effortless.

This episode is perfect for: Entrepreneurs whose branding “looks fine” but doesn’t convert Coaches, consultants, and personal brands Women business owners struggling with confidence and visibility Anyone tired of forcing marketing that feels heavy and inauthentic In this episode, you’ll learn: What brand alignment actually means (and why it matters) Why strategy alone doesn’t fix brand confusion How misalignment destroys trust without you realizing it How aligned branding frees up time and mental energy Why confidence is the hidden engine behind great branding How to make marketing feel natural instead of exhausting

📌 Connect with Ariel Faith: Website: arieljoyfaith.com